While listening to Brad Rencher speak at Adobe Summit 2016, something he said stuck with me.

“Marketers are no longer in the business of selling products – we are selling experiences.”

The proliferation of technology, such as smartphones and the Internet of Things, make it possible to engage with customers on a one-to-one basis. However, the challenge is meeting their expectations to provide continuous, consistent, and compelling experiences both digitally and in reality.

Clients often come to us with the same three digital marketing challenges that can be solved with a solid marketing technology platform. Our latest guide, “Solve Three Common Digital Marketing Challenges with Adobe Marketing Cloud,” explores the underlying factors that impact customer experience and how the right digital marketing platform can help you:

• Exceed customer expectations in B2B and B2C
• Create a seamless customer experience across all channels
• Use analytics to make data-driven marketing decisions