The customer experience (CX) is paramount to digital marketing success. As a marketer, you know that quality data is essential to better understanding customers and delivering on your brand promise. You also know that delivering optimized content and creating a personalized experience across all channels are key to driving customer engagement.

However, delivering a top-notch CX poses several challenges, particularly when it comes to integrating technology with existing marketing processes and platforms. Follow these seven expert tips to help you optimize your digital marketing platforms.

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