Rise of the Millennials: How a New Generation is Shaping B2B Marketing
by June 14th, 2016 | ~ 3 minute read
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Millennials became the largest generation in the workforce in early 2015. The rise of the Millennials in the workspace will have a profound impact on how companies operate. At the same time, many organizations fail to anticipate how this generation will change B2B commerce. Millennials approach information sources differently than previous generations. This, coupled with their increased customer experience expectations presents […]
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