Adobe

Daniel Hopkins, a Senior Consultant of Digital Strategy and Optimization regaled us with stories about how we could use Adobe Target. Have you ever wondered why optimizing your web site is sub-optimal?    Why is it so hard? Quote: Simplicity is the ultimate representation (Leonardo DaVinci Uncomplicate the Process Optimization: To make the best or […]

Adobe is spending a lot of time and effort integrating all the products in the Marketing Cloud.  Paulo Mottadelli, Sr. Manager of Marketing Cloud Product Management walks us through it. Why does open architecture matter?  10% of the features are used by 90% of the users while many features are only used by only a […]

Patrick Tripp and Stephane Bline presented on Adobe Campaign (formerly Neolane) They started off with a video on key information you know about customers like: bought 5 concert tickets is a season ticket holder opened but did not click season renewal How he bought his tickets 2 at the door 3 online Definition: Cross-Channel marketing […]

Why do people support Kickstarter with over $1 billion pledge People are amazing Ideas are the future We are all capable of creating incredible things You see a huge community of people who are trying to shape the world.  Here are a few things that have happened over the past five years. Veronica Mars It […]

Mobile The Marketing Cloud will support mobile app assets.  It’s part of the unified digital assets services within the cloud. This new functionality lets you connect Phone Gap apps to the apps that are in the Marketing Cloud Showed the list of Audi apps Showed the Audi car configurator app which allowed the presenter to […]

Brad Brown, Senior VP REI Digital It’s amazing how much has changed over time. REI is trying to get users online to have a similar to a real and personal experience they might have at an REI store.  REI has a deep loyalty database which can help create a better experience. What are you doing? […]

I’m here with a variety of Perficient folks from our User Experience and Adobe practices.  Their message this year is: Digital has reinvented marketing. Summit helps marketers reinvent themselves. Join us and get the innovative strategies, expert insights, and hands-on experience you need to thrive in a world where everything is digital. Which isn’t bad […]

If you are like me, you know that html5 and CSS3 has some really nice functionality that can help make a slick interface.  If you are also like me, you only have a small idea of what that really means.  Adobe has a great site that walks you through many of the capabilities brought to […]

Many of you have experienced the wonder of the written word.  You ask a question, the client says something which no one understands, you write it down and everyone agrees to it.  Several months later, you deliver something and it was not what they wanted.  Agile methodologies like SCRUM can get you part way there […]

Forrester recently release their Web Content Management Wave.  It’s striking less for the rankings and more for the information about trends and why they ranked the vendors the way they did.  I won’t reveal the Wave itself since I don’t have rights to distribute but I will note a few key findings. Welcome to CXM […]