Adobe

If you listen to over 6,000 business professionals, the answer would be YES!  Econsultancy, in association with Adobe has produced a Digital Trends report every year for the last several years. This year’s report, Digital Trends 2015, says Customer Experience is the top, single most exciting opportunity in the digital marketing world. 22% of the survey […]

Gartner has released its Magic Quadrant for Horizontal Portals 2014 and it contains some interesting surprises.  For the first time in several years, Gartner has moved IBM and Liferay ahead of the other vendors in both vision and execution ability. The leaders for 2014 are still the same leaders as in 2013 and 2012. For […]

Last week Forrester published their first Wave on Digital Experience Platforms.   I was at the IBM Digital Experience Conference and it sounded like IBM was expecting good news from Forrester in this wave.   In fact, Stephen Powers from Forrester was the Keynote speaker at the conference and one of the principal authors of the […]

Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile.  So what is an integrated customer profile? An integrated customer profile is a main pillar of Adobe Campaign.  Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and […]

Scott Smith presented a session on video analytics.  Analytics regarding video has been rough to achieve.  There have been few standards and the complexity has been high. Abode has introduced a Video Heartbeat Tracking library where they hope to simplify implementation of video analytics.  They also want to introduce stability into process and help you […]

Christopher Young from Adobe kicked off this session by talking about these top challenges in Financial Services: Compliance – 84% Data Security & Privacy – 82% Difficulty Personalizing – 80% Fragmented Data – 78% Incompatible Marketing Solutions – 74% Three takeaways: You are only as good as your analytics Tom improve the experience, understand your […]

Cedric Huesler @keepthebyte is a Product Manager at Adobe and works on the web content management aspect of AEM.  Cedric demoed 10 new features coming in AEM 6.0, which was announced yesterday.  A new major version (6.0 vs 5.6) for AEM indicates a major architectural change in the product.  Adobe expects the new architecture to […]

There is a lot of buzz around attribution.  In this session, Sid Shah from Adobe spoke about the following topics as it relates to Attribution and your Media Mix by looking at the following three items: Choose the right model Attribution does not equal Media Mix Media mix models should be realistic and predictive For […]

In a different session one of the speakers said there is a fine line between understanding customer sentiment and being creepy. To get insight, you have to monitor what they say, what the do on your site and others’. But you don’t want to go too far and cross that creepy line. In this session […]

By the size of the line to get into this session, I’d say that Digital Asset Management is a hot topic. Elliot Sedegah and Greg Klebus from Adobe shared the top new DAM features in the AEM. First, DAM in Adobe is now called Adobe Experience Manager Assets. Managing digital assets can be a tedious […]