Adobe

Summit Sneaks is one of the most highly-anticipated sessions of the conference. Dan Klco, Senior Solutions Architect and our SME on the street in Vegas, picks the top three technologies featured and describes how they will improve the lives of consumers and marketers. Ad Wearout – prevent consumers from hitting “unsubscribe” X Attribution – track conversions […]

What do Mattel, Abby Wambach, Cirque Du Soleil, and George Clooney have in common? I’ll wait for you to Google it… Did you come up with the answer? According to John Mellor, Adobe’s VP of Strategy and Business Development, they all are boldly creative in a world driven by data. This is what’s required to make […]

As the second day of Summit unfolds, Dan Klco, Perficient’s SME on the street and Senior Solutions Architect for our Adobe Practice, highlights the top three things to watch from Adobe. Check out the video to hear more about: Adobe Experience Manager Mobile Adobe Campaign Hands-on Adobe Lab What amazing things have you seen or […]

Lots of excitement during the first full day of Adobe Summit 2016! Was it just me, or did your brain feel like it couldn’t hold any more information at the end of the day? Among 10,000+ Summit attendees, I was blown away by the announcements and demos during the General Session. Here are the highlights, […]

“I can’t live without my… [fill in the blank].” Many of us might answer smartphone, tablet, eReader, or wearable device (like our smartwatches or FitBits). This rampant proliferation of technology has opened our eyes to the possibilities of customer engagement. It’s no wonder that capitalizing on analytics is a top priority for marketers. According to […]

Creating a top-notch digital experience is essential to competing in today’s fast-paced business environment. In fact, 94% of marketers recognize that improving content creation and delivery processes are key to a great customer experience. Aligning the right people, technology, and funding to create such an experience isn’t an easy task. With the help of a […]

In a recent interview with Robert Sumner, principal of Perficient’s Adobe practice, we discussed first steps to create a personalization strategy for digital experience platforms. Proper planning is necessary, but executing a digital strategy isn’t as easy as flipping a switch. In our discussion, we also talked about creating personalization scenarios and the implications of this […]

“Only in the last 20 years have we seen marketing change from spending money to interrupt people with advertising to market everything you make and everything you say…a lot of marketers didn’t get that memo.” – Seth Godin The average consumer goes through a minimum of five touch points with a business before converting, according […]

Vegas here we come! Adobe Summit 2016 is two weeks away, and our team at Perficient is excited to take part in this premier digital marketing conference. The 2016 event has relocated to Las Vegas from its former site in Salt Lake City, indicating the growth of Adobe as a leader in digital experience platforms. […]

“Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford Perficient is built upon a foundation of successful collaboration with our partners. It is with great pride and excitement that we announce the elevation of Adobe to an Enterprise Partner. This distinction is reserved for our largest and strongest […]