Adobe

The customer experience (CX) is paramount to digital marketing success. As a marketer, you know that quality data is essential to better understanding customers and delivering on your brand promise. You also know that delivering optimized content and creating a personalized experience across all channels are key to driving customer engagement. However, delivering a top-notch […]

While listening to Brad Rencher speak at Adobe Summit 2016, something he said stuck with me. “Marketers are no longer in the business of selling products – we are selling experiences.” The proliferation of technology, such as smartphones and the Internet of Things, make it possible to engage with customers on a one-to-one basis. However, […]

Make no mistake—this week’s announcement of an Adobe/Demandware partnership is a pretty big deal for online retailers. In the words of Demandware VP Tom Griffin: By integrating best-in-class rich content authoring and creation with best-in-class enterprise commerce, we can provide a single, unified solution for all consumer touchpoints. At the same time, retailers can optimize […]

Abbie Wombach holds the FIFA record for the most international goals among men and women soccer players. She’s also a two time Olympic Gold Medalist Question: Since you retired you’ve been doing cool things Answer: I’ve been pretty busy.  I traveled around the world talking to FIFA and CEO’s  I want to change the world. […]

It’s the second day of Adobe Summit and the second general session focused more on the personal side of the Experience Wave Adobe highlighted on the first day. John Mellor, VP Strategy and Business Development, began the session. He introduced Donny Osmond to start. John and the audience sang a song from Mulan.  The concept: […]

Lots of excitement during the first full day of Adobe Summit 2016! Was it just me, or did your brain feel like it couldn’t hold any more information at the end of the day? Among 10,000+ Summit attendees, I was blown away by the announcements and demos during the General Session. Here are the highlights, […]

Tamara Gaffney, Principal Analyst Adobe Digital Index and R”Ray” Wang, Principal Analyst of Constellation research were ready to make predictions with their big data crystal ball. They took on a variety of topics……….. all digital marketing related of course. Note: Big Data refers to the variety of events in the Marketing Cloud including Adobe Analytics. […]

It’s about the Adobe Cloud Platform.  The Adobe Marketing Cloud is the most well rounded on the planet. Adobe Digital Index Adobe Digital Economy project: insights from key analytics at a macro level. Brand Rencher is excited to showcase the new changes Will see key changes New interface across all the products Mobile innoveation Data […]

The Adobe Summit 2016 General Session opened Shantanu Narayen, CEO of Adobe, welcoming the crowd.  He gave several examples of success: Deadpool and their social campaign with an irreverent tone.  It led to a huge grossing film Mastercard started their Priceless surprises campaign in digital form Digital Experience has made it easy to book your […]

“I can’t live without my… [fill in the blank].” Many of us might answer smartphone, tablet, eReader, or wearable device (like our smartwatches or FitBits). This rampant proliferation of technology has opened our eyes to the possibilities of customer engagement. It’s no wonder that capitalizing on analytics is a top priority for marketers. According to […]