Adobe

Creating a top-notch digital experience is essential to competing in today’s fast-paced business environment. In fact, 94% of marketers recognize that improving content creation and delivery processes are key to a great customer experience. Aligning the right people, technology, and funding to create such an experience isn’t an easy task. With the help of a […]

In a recent interview with Robert Sumner, principal of Perficient’s Adobe practice, we discussed first steps to create a personalization strategy for digital experience platforms. Proper planning is necessary, but executing a digital strategy isn’t as easy as flipping a switch. In our discussion, we also talked about creating personalization scenarios and the implications of this […]

“Only in the last 20 years have we seen marketing change from spending money to interrupt people with advertising to market everything you make and everything you say…a lot of marketers didn’t get that memo.” – Seth Godin The average consumer goes through a minimum of five touch points with a business before converting, according […]

Vegas here we come! Adobe Summit 2016 is two weeks away, and our team at Perficient is excited to take part in this premier digital marketing conference. The 2016 event has relocated to Las Vegas from its former site in Salt Lake City, indicating the growth of Adobe as a leader in digital experience platforms. […]

It’s the day after the big game. The Denver Broncos are still bathing in Super Bowl victory, but what about the advertisers? Some might feel like this CMO. Yes, the brands who advertise during the Super Bowl have the budgets pay for a captive audience of 115+ million viewers. But does it make sense to […]

I recently attended an excellent webinar “Ask the Experts – Adobe Target New Features” presented by Adobe’s @kimenwarner. During the webinar, Kimen mentioned a very exciting new feature coming to Adobe Target in February 2016: AT.js.

Adobe Campaign includes a command line interface by which administrators and developers can interact with the system via a command line interface, instead of the graphical user interface. Included in this command line interface is a tool for importing and exporting packages directly through the command line. This allows teams and users to more easily share and […]

My spouse was pounding on her iPad last night in frustration – rather more frustration than typical with technology – because a news site she helps edit kept crashing the tablet’s web browser. After a few minutes of listening to her curse, I steeled myself against her wrath (which was causing our dogs to cower) […]

At Adobe Summit, Ben Tepfer, Mickael Bentz and Urosh Pajic talked about how Adobe has integrated Experience Manager with Adobe Campaign. Too often a company’s campaign system is totally separate from the content management system. So, you end up with duplicate content, inconsistent experiences, inconsistent tracking of results, and an inefficient process. Adobe wanted to streamline […]

Bertrand de Coatpont and Scott Date of Adobe about online communities.  This is communities within Experience Manager. Specifically, it’s version 6.1 which has completely redone Communities. There’s a thought that a community project is an overwhelming effort from a time and engineering perspective.   With that in mind, Adobe has made a lot of simplifications. […]