Adobe

If you think about what your digital experience will be in 3 to 5 years, what can you expect? Transformation of the entire digital landscape is changing rapidly with new mobile capabilities coming online seemly every day.  Many of these capabilities will enhance our customers’ experiences, while others will turn out to be not so helpful. […]

Jay Kerger and Loni Stark provided an entertaining review of best practices for content marketing on the last of the Adobe Summit 2015. Marketers need to execute effective content strategies to deliver great customer experiences.  That doesn’t mean creating more and more content, but rather it means creating better, more engaging and more intelligent content for your […]

This is the first year where travel and hospitality is a core and strategic vertical. Stats: 50% of your customers start their travel journey with no brand in mind 100% of your customers expect a to be remembered by their airline or hotel This is about “marketing” beyond marketing. In other words, support the entire […]

A key question for a technology vendor is “Do you use your own technology for what you are selling to the rest of us?” It’s often frustrating to me to visit a web content manager’s web site and find that they don’t use their own product to manage the site. At the Adobe Summit, I’m […]

The theme is reinvention. Michael has reinvented himself many times. Starting with standup then on to comedy then on to more serious roles.  Then…….. he was Batman. A recap of today’s Adobe Summit interview: Question: Did you steer your career or did you go with the flow? I started something in college then dropped out. I […]

Highlights from Adobe Summit’s Day 2 session with Steve Young and Collin Resch: Question: If you were still playing, would you throw to Richard Sherman? In college, everyone was open. In the pros, no one was open.  To me, I don’t care who is out there. If you are open, you are getting the football. […]

At Adobe Summit 2015, Jeff Allen (@JeffreyAAllen) with Adobe presented this session about justifying an investment in analytics. Jeff has developed a model for this over the past 20 years. His mantra comes from Harvard Business School professor Clay Christensen: “Instead of telling someone what to think, I taught him how to think.” Here are […]

Adobe Campaign is a Marketing Cloud tool to create and manage cross channel marketing campaigns. Campaigns consists of workflows, cross-channel execution (targeted emails, direct mail, web content, call centers and push messages), market segments and analytics. Patrick Tripp (@ptripp), Sr Product Marketing Manager, introduced Adobe Campaign at Adobe Summit. He started with a poll of the audience. Most people […]

Continuing on with Adobe’s opening session: Core Services build out the overall Marketing Cloud experience Profiles and audiences Key to the cloud.  A single profile that works across every solution Now it ingests CRM and enterprise data Collaboration Activation Powered by Dynamic Tag Management Most rapidly adopted digital service Adobe has ever seen.  0 to […]

Today, Adobe kicked off its annual Adobe Summit conference for digital marketing. This is an important year for Adobe as many of its competitors are trying to jump ahead of Adobe in this space. Adobe has excellent products and excellent vision, but still recognizes the need to reinvent their products for the evolving digital marketing […]