Adobe

This session had a nice abstract that set some high expectations for a case study. Creating a dynamic platform to support global digital marketing programs? PwC and USG developed a strategic plan and roadmap to deliver an integrated solution that enables local markets to take advantage of the global investment, from digital asset management, assets […]

Thomas Boudalier, VP of Engineering for Adobe Campaign and Francois Laxalt, Senior Product Manager, both gave a session on where Adobe Campaign is going in the next little bit. While we saw some demos of a fully integrated Marketing Cloud including Adobe Campaign, we know it hasn’t been released yet.  Of course, those in the […]

Adobe CQ5 Web Content Management skills are in high demand. The jump from CQ4 to CQ5 brought a considerable improvement in the product, wrapped with an elitist bow – aiming to enchant not only techie geeks, but marketers as well. Since then, Day overhauled its upper management echelons, kept up an aggressive research and product […]