Adobe

When Adobe announced the acquisition of Livefyre this week, I thought about how this move plays into the Experience Era touted by Adobe during Summit 2016. If you’re not 100% familiar with Livefyre, here’s a quick overview – this social media content platform allows companies to search and gather user generated content from Twitter, Instagram […]

Adobe Summit 2016 was an unforgettable experience. The leading industry event for marketing and business transformation attracted a record-breaking 10,000 attendees in Las Vegas. Our team was on the ground at Summit, learning about the latest innovations from Adobe and how marketers need to lead the transformation of creating an experience-led business. Michael Porter, managing […]

Summit Sneaks is one of the most highly-anticipated sessions of the conference. Dan Klco, Senior Solutions Architect and our SME on the street in Vegas, picks the top three technologies featured and describes how they will improve the lives of consumers and marketers. Ad Wearout – prevent consumers from hitting “unsubscribe” X Attribution – track conversions […]

What do Mattel, Abby Wambach, Cirque Du Soleil, and George Clooney have in common? I’ll wait for you to Google it… Did you come up with the answer? According to John Mellor, Adobe’s VP of Strategy and Business Development, they all are boldly creative in a world driven by data. This is what’s required to make […]

As the second day of Summit unfolds, Dan Klco, Perficient’s SME on the street and Senior Solutions Architect for our Adobe Practice, highlights the top three things to watch from Adobe. Check out the video to hear more about: Adobe Experience Manager Mobile Adobe Campaign Hands-on Adobe Lab What amazing things have you seen or […]