Adobe | Perspectives on Adobe Digital Marketing Platform Technologies - Part 2
Blogs

Adobe

Perspectives on Adobe Digital Marketing Platform Technologies

Adobe Summit: Integrating Adobe DTM, Target, Analytics & AEM

At this year’s summit Adobe Summit, we had the exciting opportunity to showcase Perficient as a leading Adobe partner. As a Silver Sponsor, we felt it was our duty to demo Adobe powerful products from the Marketing Cloud by integrating Adobe Dynamic Tag Management (DTM – formally known as Satellite), Adobe Experience Manager (AEM – […]

Read more

7 Expert Tips for Success with Digital Marketing Platforms

The customer experience (CX) is paramount to digital marketing success. As a marketer, you know that quality data is essential to better understanding customers and delivering on your brand promise. You also know that delivering optimized content and creating a personalized experience across all channels are key to driving customer engagement. However, delivering a top-notch […]

Read more

Data, Data Everywhere: Thoughts about the Livefyre Acquisition

When Adobe announced the acquisition of Livefyre this week, I thought about how this move plays into the Experience Era touted by Adobe during Summit 2016. If you’re not 100% familiar with Livefyre, here’s a quick overview – this social media content platform allows companies to search and gather user generated content from Twitter, Instagram […]

Read more

Perficient Achieves Specialization in Adobe Experience Manager

In a span of six months, Perficient raised the bar as an Adobe Business Partner by earning the distinction of Adobe Experience Manager Specialized Partner for the Americas. This recognition places Perficient among the most skilled and credentialed global partners for Adobe. “The Adobe Experience Manager Specialization helps Perficient not only to differentiate itself in […]

Read more

AEM and Google Cloud Vision – Impressions to Implementation

Chad Johnson’s recent observations on Google’s Cloud Vision API led us to start thinking of ways the image recognition software could be utilized within Adobe Experience Manager (AEM).  Automatic asset tagging immediately sprang to mind.  This solution reduces the burden on the end user in manually identifying and tagging the assets with relevant metadata.  Google’s […]

Read more

AEM Infrastructure Series: Oak Clustering

In the application server world, clustering is typically implemented to promote redundancy and scalability, subsequently with a goal toward high availability—that is maintaining uptime on customer facing sites or services. It’s a common assumption that these same concepts apply when it comes to clustering on Adobe Experience Manager 6.x. Right? Not so fast. If you […]

Read more

AEM Infrastructure Series: Disaster Recovery Basics

As I woke up this morning and turned on the coffee maker, the buttons would not work. Trying the light switch, and the lights would not turn on. Sometime during the night my power went out. I realized this was the day to write about disaster recovery for Adobe Experience Manager, but in my case […]

Read more

AEM Infrastructure Series: Making the Case for Consistency

  The Adobe Deploying and Maintaining AEM documents are an invaluable reference for the new or experienced systems administrator installing and configuring Adobe Experience Manager on premise. Despite the wealth of references, I all too often see installations that were not well thought through and result in maintenance headaches that would have been easy to […]

Read more

Solving 3 Common Digital Marketing Challenges with Adobe

While listening to Brad Rencher speak at Adobe Summit 2016, something he said stuck with me. “Marketers are no longer in the business of selling products – we are selling experiences.” The proliferation of technology, such as smartphones and the Internet of Things, make it possible to engage with customers on a one-to-one basis. However, […]

Read more

4 New Invaluable Translation Features in AEM 6.2

With the coming release of AEM 6.2, Adobe has released a number of very interesting updates to AEM’s translation feature. These features improve the user experience for AEM’s Translation functionality, making it easier to translate and manage localized content. I recently attended a webinar on the new translation features coming as a part of the […]

Read more

Perficient Adobe Blog

Our Adobe practice experts help clients understand opportunities, challenges, trends and the platform technology needed to deliver end-to-end, integrated digital marketing platform solutions to fully realize the value of their Adobe investment.

Archives