Adobe

Adobe Summit 2016 was an unforgettable experience. The leading industry event for marketing and business transformation attracted a record-breaking 10,000 attendees in Las Vegas. Our team was on the ground at Summit, learning about the latest innovations from Adobe and how marketers need to lead the transformation of creating an experience-led business. Michael Porter, managing […]

Summit Sneaks is one of the most highly-anticipated sessions of the conference. Dan Klco, Senior Solutions Architect and our SME on the street in Vegas, picks the top three technologies featured and describes how they will improve the lives of consumers and marketers. Ad Wearout – prevent consumers from hitting “unsubscribe” X Attribution – track conversions […]

What do Mattel, Abby Wambach, Cirque Du Soleil, and George Clooney have in common? I’ll wait for you to Google it… Did you come up with the answer? According to John Mellor, Adobe’s VP of Strategy and Business Development, they all are boldly creative in a world driven by data. This is what’s required to make […]

Dr. Tal  Schwartz of Clicktale and Arran Peck  from Ancestry.com discussed how they transformed their experience. He started with a video. The Clicktale product pulls all the information about everything someone does on the site.  It’s an easy integration to the web site.  They also integrate to Adobe Analystics, Adobe Target, and Adobe Experience Manager. […]

As the second day of Summit unfolds, Dan Klco, Perficient’s SME on the street and Senior Solutions Architect for our Adobe Practice, highlights the top three things to watch from Adobe. Check out the video to hear more about: Adobe Experience Manager Mobile Adobe Campaign Hands-on Adobe Lab What amazing things have you seen or […]

Abbie Wombach holds the FIFA record for the most international goals among men and women soccer players. She’s also a two time Olympic Gold Medalist Question: Since you retired you’ve been doing cool things Answer: I’ve been pretty busy.  I traveled around the world talking to FIFA and CEO’s  I want to change the world. […]

Lots of excitement during the first full day of Adobe Summit 2016! Was it just me, or did your brain feel like it couldn’t hold any more information at the end of the day? Among 10,000+ Summit attendees, I was blown away by the announcements and demos during the General Session. Here are the highlights, […]

While Adobe Summit has a wide range of focuses, data seems to be a pretty big emphasis, especially with the the data co-0p and key predictive capabilities.  Hence another analytics session.  This particular one focused on best practices and getting past the basics. He started out with a couple polls, most of the attendees basically […]

Tamara Gaffney, Principal Analyst Adobe Digital Index and R”Ray” Wang, Principal Analyst of Constellation research were ready to make predictions with their big data crystal ball. They took on a variety of topics……….. all digital marketing related of course. Note: Big Data refers to the variety of events in the Marketing Cloud including Adobe Analytics. […]

Jon Bates Group Product Manger Data Science and Machine Learning, gave a session on how to gear up for higher analytics maturity.  Most people have nailed descriptive analytics but are now being pushed to take it to the next level.  Jon wants to provide a vision of what that maturity is. How to do it: […]