Adobe

One of the challenges I’ve had over the last few years is how to easily manage multiple AEM instances concurrently. Over the last few years, I’ve often had to have several different AEM instances running during the course of the day, whether it be different versions, client codebases or for just for standing up a […]

Customer centricity is no longer just a loaded buzzword used by marketers preaching tactics such as personalization and customer experience. Customer centricity is now a mind-set that companies need to adopt throughout the entire organization—not just marketing—to thrive in the digital world. This quote from CMO.com’s article The ‘Age of The Customer’ Is Here. What […]

The CIO article, “Is it time for CIOs to step up and rule the digital world?” asks a good question. Can the CMO better lead a digital transformation and align IT with what is increasing a digital business than the CIO? This is an oversimplified question asking who but not what needs to be done? […]

With any Digital Transformation journey, various groups within your company need to coalesce together in order to move the organization forward.  Adobe CIO Gerri Martin-Flickinger spoke about how Adobe had to harmonize their Marketing, IT and Product efforts to ensure their transformation journey was a success.  You can read my blog article about what Adobe […]

Gartner has released its Magic Quadrant for Horizontal Portals 2014 and it contains some interesting surprises.  For the first time in several years, Gartner has moved IBM and Liferay ahead of the other vendors in both vision and execution ability. The leaders for 2014 are still the same leaders as in 2013 and 2012. For […]

Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile.  So what is an integrated customer profile? An integrated customer profile is a main pillar of Adobe Campaign.  Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and […]

Scott Smith presented a session on video analytics.  Analytics regarding video has been rough to achieve.  There have been few standards and the complexity has been high. Abode has introduced a Video Heartbeat Tracking library where they hope to simplify implementation of video analytics.  They also want to introduce stability into process and help you […]

Adobe is making a name for itself in the area of digital marketing.  Marketers know that data is necessary to make key decisions and I’m glad to see Adobe providing leadership in this area. When it comes to data about mobile usage, Adobe has published their State of Mobile study on their website, available to […]

We’ve seen a lot of interest in Adobe CQ5 lately. One question that comes up a lot is about CQ5’s portal capabilities.  Michael Porter blogged last year about the trend of Web Content Management systems to become more portal-like (see Web Content Management’s Trend Towards Portals). It is true that overall CQ5 has lots of traditional […]

Some confusion exists in the portlet development community, because many vendors tout their compliance with JSR 168 standards and less rarely talk about JSR 286 compatibility.  I think this is mostly due to the fact that prior to JSR 168 becoming mainstream, the standards were loose and vendors built to their own specifications.  So becoming […]