Adobe Summit: Designing an integrated customer profile
by on March 27th, 2014 | ~ 2 minute read
Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile. So what is an integrated customer profile? An integrated customer profile is a main pillar of Adobe Campaign. Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and […]
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