A recent article that I read alluded to the fact that regulatory bodies are struggling to keep their websites updated, which could lead to misinformation or a lack of information for consumers and companies interested in a country’s regulations and policies. The story specifically pointed to the English and Korean versions of South Korea’s Ministry of Food and Drug Safety’s (MFDS) website. While the website in Korean was up-to-date, the English version was not nearly as well maintained. 

A few visits to other regulatory agency websites in other countries led me to find that most countries, especially less wealthy ones, offer information only in their official languages. Some wealthier nations, like South Korea, did provide their website in multiple languages; typically those that are more frequently spoken among their constituents. For example, the Food and Drug Administration (FDA) offers their website in English and Spanish. Health Canada offers theirs in English and French, and Israel’s Ministry of Health offers theirs in Hebrew, Russian, Arabic, French, and Spanish. Less wealthy countries, like Columbia, offer information in a single language, like Spanish.

Maintaining a website can be a big undertaking, let alone multiple versions in different languages. However, if you’re a government agency or a life sciences company looking to operate in a global environment, and you decide to take the leap and operate a multilingual website, it’s critical to make sure it’s maintained with accurate information – otherwise, it becomes a disservice. Bad information is often worse than no information.

From a technology standpoint, there are plenty of solutions (e.g., Sitecore, Liferay, Adobe Experience Manager, etc.) available to help create and manage large, multilingual websites. There are also a handful of APIs, like Google’s Translate API, that you can plug into your website, largely eliminating the need to maintain multiple versions (although, Google’s API isn’t always accurate).

To learn more about streamlining the digital experience for your customers, drop us a line.

The jump from CQ4 to CQ5 brought a considerable improvement in the product, wrapped with an elitist bow – aiming to enchant not only techie geeks, but marketers as well. Since then, Day overhauled its upper management echelons, kept up an aggressive research and product development schedule, expanded sales and marketing activities globally and, particularly, in North America, prettied up enough to get acquired by Adobe. Result? The product is now officially popular.

– RealStory Group, “CQ5 WCM development skills are hot — and scarce“

Adobe is a leader in Web Content Management, and CQ5 is a robust content management system. It integrates “multi-channel marketing planning, a social module for building communities and online forums and a targeting module that builds Ominture tools into CQ5 and enables marketers to better understand which campaigns are working and to target specific content,” according to Fierce Content Management.

Perficient is looking for CQ5 Web Content Management developers to develop, design, test and deploy WCM solutions and next generation web content management systems (WCMS) for our clients. You will work closely with clients, developers, system administrators, project managers, business analysts and end users to build a state-of-the-art WCMS systems and solutions. Learn more about the opportunity here.