Adobe

Did you know that 45% of consumers are less than satisfied with their experience on digital channels? What’s lurking behind this customer experience issue? There are a number of reasons, and data fragmentation is among them. Consider for a moment at how fast data is growing each day. Worldwide digital data grows exponentially, and it’s […]

After a recent shopping trip to one of my favorite stores, I walked away perplexed by a question asked by the salesperson. I’m a loyal customer of this retailer, and I receive multiple emails a week about the latest sales. And yet, I’m always puzzled when paying for my purchase and I’m asked, “What’s your email […]

Creating a customer-centric experience in the digital world is no longer a lofty objective – it’s a necessity. According to Gartner, 89% of companies expect to compete on customer experience in 2016. And in just four years, it’s estimated that 85% of a customer’s relationship with a brand won’t include face-to-face interactions. (Got your attention?) […]

The customer experience (CX) is paramount to digital marketing success. As a marketer, you know that quality data is essential to better understanding customers and delivering on your brand promise. You also know that delivering optimized content and creating a personalized experience across all channels are key to driving customer engagement. However, delivering a top-notch […]

Adobe Summit 2016 was an unforgettable experience. The leading industry event for marketing and business transformation attracted a record-breaking 10,000 attendees in Las Vegas. Our team was on the ground at Summit, learning about the latest innovations from Adobe and how marketers need to lead the transformation of creating an experience-led business. Michael Porter, managing […]

What do Mattel, Abby Wambach, Cirque Du Soleil, and George Clooney have in common? I’ll wait for you to Google it… Did you come up with the answer? According to John Mellor, Adobe’s VP of Strategy and Business Development, they all are boldly creative in a world driven by data. This is what’s required to make […]

Dr. Tal  Schwartz of Clicktale and Arran Peck  from Ancestry.com discussed how they transformed their experience. He started with a video. The Clicktale product pulls all the information about everything someone does on the site.  It’s an easy integration to the web site.  They also integrate to Adobe Analystics, Adobe Target, and Adobe Experience Manager. […]

In a recent interview with Robert Sumner, principal of Perficient’s Adobe practice, we discussed first steps to create a personalization strategy for digital experience platforms. Proper planning is necessary, but executing a digital strategy isn’t as easy as flipping a switch. In our discussion, we also talked about creating personalization scenarios and the implications of this […]

My spouse was pounding on her iPad last night in frustration – rather more frustration than typical with technology – because a news site she helps edit kept crashing the tablet’s web browser. After a few minutes of listening to her curse, I steeled myself against her wrath (which was causing our dogs to cower) […]

“Ultimately, when you do the right thing for the customer, everything falls into place.” Wise words for any enterprise, but particularly for those now considering digital transformation. And the speaker should know. Shantanu Narayen, president and chief executive officer of Adobe Systems, Inc., one of Perficient’s Strategic Partners, led his company through one of the […]