Sound familiar?

Between call centers, social media, email, mobile apps, and brick-and-mortar stores, your customers have multiple options for engaging with your company. The downside is that when the data coming from these channels aren’t connected, the experience can be confusing and off-putting. Not to mention that your customers’ frustration can be amplified when encountering vastly different experiences across your mobile, desktop, and eCommerce sites.

As a digital marketer, you must optimize content to maintain customers’ attention and meet their expectations to remain competitive. You might wonder, “How will this impact my business?”

A study of customer journeys by Harvard Business Review followed companies in two industries, insurance and pay TV. The companies that excelled in delivering journeys outperformed the competition with:

• 30-40% improvement in overall customer satisfaction
• 20-30% better performance in revenue, repeat purchases, and positive word of mouth

When you focus on delivering a journey that aligns to customer expectations, you position yourself to jump ahead of the competition. With a digital marketing platform like Adobe Marketing Cloud, you can create a seamless customer journey by organizing data and delivering a connected experience.

Want to learn more about creating a connected customer journey and solving other common digital marketing challenges? Download our latest guide below.

1. Ad Wearout – prevent consumers from hitting “unsubscribe”
2. X Attribution – track conversions throughout the journey
3. Adaptive Store – personal shopping that integrates mobile & retail

What technologies did you see at Summit this week that impressed you?