Adobe

Did you know that 45% of consumers are less than satisfied with their experience on digital channels? What’s lurking behind this customer experience issue? There are a number of reasons, and data fragmentation is among them. Consider for a moment at how fast data is growing each day. Worldwide digital data grows exponentially, and it’s […]

The customer experience (CX) is paramount to digital marketing success. As a marketer, you know that quality data is essential to better understanding customers and delivering on your brand promise. You also know that delivering optimized content and creating a personalized experience across all channels are key to driving customer engagement. However, delivering a top-notch […]

While listening to Brad Rencher speak at Adobe Summit 2016, something he said stuck with me. “Marketers are no longer in the business of selling products – we are selling experiences.” The proliferation of technology, such as smartphones and the Internet of Things, make it possible to engage with customers on a one-to-one basis. However, […]

Adobe Summit 2016 was an unforgettable experience. The leading industry event for marketing and business transformation attracted a record-breaking 10,000 attendees in Las Vegas. Our team was on the ground at Summit, learning about the latest innovations from Adobe and how marketers need to lead the transformation of creating an experience-led business. Michael Porter, managing […]

Summit Sneaks is one of the most highly-anticipated sessions of the conference. Dan Klco, Senior Solutions Architect and our SME on the street in Vegas, picks the top three technologies featured and describes how they will improve the lives of consumers and marketers. Ad Wearout – prevent consumers from hitting “unsubscribe” X Attribution – track conversions […]

Lots of excitement during the first full day of Adobe Summit 2016! Was it just me, or did your brain feel like it couldn’t hold any more information at the end of the day? Among 10,000+ Summit attendees, I was blown away by the announcements and demos during the General Session. Here are the highlights, […]

“I can’t live without my… [fill in the blank].” Many of us might answer smartphone, tablet, eReader, or wearable device (like our smartwatches or FitBits). This rampant proliferation of technology has opened our eyes to the possibilities of customer engagement. It’s no wonder that capitalizing on analytics is a top priority for marketers. According to […]

Creating a top-notch digital experience is essential to competing in today’s fast-paced business environment. In fact, 94% of marketers recognize that improving content creation and delivery processes are key to a great customer experience. Aligning the right people, technology, and funding to create such an experience isn’t an easy task. With the help of a […]

In a recent interview with Robert Sumner, principal of Perficient’s Adobe practice, we discussed first steps to create a personalization strategy for digital experience platforms. Proper planning is necessary, but executing a digital strategy isn’t as easy as flipping a switch. In our discussion, we also talked about creating personalization scenarios and the implications of this […]

“Only in the last 20 years have we seen marketing change from spending money to interrupt people with advertising to market everything you make and everything you say…a lot of marketers didn’t get that memo.” – Seth Godin The average consumer goes through a minimum of five touch points with a business before converting, according […]