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Posts Tagged ‘digital transformation’

Super Bowl 50: Big Night for Denver, Not So Grand for Brands

It’s the day after the big game. The Denver Broncos are still bathing in Super Bowl victory, but what about the advertisers? Some might feel like this CMO. Yes, the brands who advertise during the Super Bowl have the budgets pay for a captive audience of 115+ million viewers. But does it make sense to […]

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Adobe CEO: Digital transformation is not an option

“Ultimately, when you do the right thing for the customer, everything falls into place.” Wise words for any enterprise, but particularly for those now considering digital transformation. And the speaker should know. Shantanu Narayen, president and chief executive officer of Adobe Systems, Inc., one of Perficient’s Strategic Partners, led his company through one of the […]

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