Adobe Summit: Personalization and Profitability Adobe Target
by on March 10th, 2015 | ~ 4 minute read
Russell Lewis (Adobe) and Daniel Stubs (Conde Nast) spoke at Adobe Summit 2015 about how to combine a variety of tools for a personalized experience. A testing solution and personalization engine are only as effective as the quality of data fed to them. Combine the powerful data aggregation and audience mining capabilities of Adobe AudienceManager […]
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