Adobe

At Adobe Summit, Ben Tepfer, Mickael Bentz and Urosh Pajic talked about how Adobe has integrated Experience Manager with Adobe Campaign. Too often a company’s campaign system is totally separate from the content management system. So, you end up with duplicate content, inconsistent experiences, inconsistent tracking of results, and an inefficient process. Adobe wanted to streamline […]

A key question for a technology vendor is “Do you use your own technology for what you are selling to the rest of us?” It’s often frustrating to me to visit a web content manager’s web site and find that they don’t use their own product to manage the site. At the Adobe Summit, I’m […]

At Adobe Summit 2015, Jeff Allen (@JeffreyAAllen) with Adobe presented this session about justifying an investment in analytics. Jeff has developed a model for this over the past 20 years. His mantra comes from Harvard Business School professor Clay Christensen: “Instead of telling someone what to think, I taught him how to think.” Here are […]

Adobe Campaign is a Marketing Cloud tool to create and manage cross channel marketing campaigns. Campaigns consists of workflows, cross-channel execution (targeted emails, direct mail, web content, call centers and push messages), market segments and analytics. Patrick Tripp (@ptripp), Sr Product Marketing Manager, introduced Adobe Campaign at Adobe Summit. He started with a poll of the audience. Most people […]

Today, Adobe kicked off its annual Adobe Summit conference for digital marketing. This is an important year for Adobe as many of its competitors are trying to jump ahead of Adobe in this space. Adobe has excellent products and excellent vision, but still recognizes the need to reinvent their products for the evolving digital marketing […]

If you listen to over 6,000 business professionals, the answer would be YES!  Econsultancy, in association with Adobe has produced a Digital Trends report every year for the last several years. This year’s report, Digital Trends 2015, says Customer Experience is the top, single most exciting opportunity in the digital marketing world. 22% of the survey […]

Patrick Tripp and Stephane Bline presented on Adobe Campaign (formerly Neolane) They started off with a video on key information you know about customers like: bought 5 concert tickets is a season ticket holder opened but did not click season renewal How he bought his tickets 2 at the door 3 online Definition: Cross-Channel marketing […]