Adobe

Summit Sneaks is one of the most highly-anticipated sessions of the conference. Dan Klco, Senior Solutions Architect and our SME on the street in Vegas, picks the top three technologies featured and describes how they will improve the lives of consumers and marketers. Ad Wearout – prevent consumers from hitting “unsubscribe” X Attribution – track conversions […]

Mobile The Marketing Cloud will support mobile app assets.  It’s part of the unified digital assets services within the cloud. This new functionality lets you connect Phone Gap apps to the apps that are in the Marketing Cloud Showed the list of Audi apps Showed the Audi car configurator app which allowed the presenter to […]

Adobe is making a name for itself in the area of digital marketing.  Marketers know that data is necessary to make key decisions and I’m glad to see Adobe providing leadership in this area. When it comes to data about mobile usage, Adobe has published their State of Mobile study on their website, available to […]

Gene Phifer spoke about the trends in what Gartner calls the User Experience Platform (UXP).  The big change from last year appears to be a split in the emerging UXP market into Suite vendors and Lean vendors. Gartner sees many vendors, such as IBM, Microsoft, and Oracle expanding more and more into the Suite side […]

Today I attended a Webinar given by Adobe showing a sneak peek at CQ5.5.  Almost a year ago I blogged about how Adobe CQ5 had arrived.  Adobe CQ5.5 will include significant improvements especially for digital marketers. Adobe plans to announce CQ5.5 in March,  2012 and there will be lots more new features than what I […]

Forrester has just released The Forrester Wave for Mobile Collaboration, which does a very good job of highlighting who the leaders are in this market.  The image below shows the Forrester Wave; you can access the full report at forrester.com. What is interesting is that the report includes only those companies that have native applications […]

You want to build a an application once and deploy it to lots of different devices without much rework.  That’s an age-old problem that we once thought would go away with modern web browsers.  But now we have a new take on this issue:  Web vs Native applications on mobile devices. Well, two products are […]

Adobe CQ5 has been getting a lot of great reviews by many analysts.  In the latest Forrester publication, CQ5 jumped into the leader wave.  I recently had a chance to look into the mobile support provided by CQ5 and I must say, Adobe has a compelling story for users and developers. In the following video, […]

eWeek has a short article out about the Adobe’s updated Flash Builder 4.5 and Flex 4.5 aimed at mobile development.   Adobe continues to follow their model for using Flash as a Mobile Enterprise Application Platform (MEAP).  While still relatively young, small vendors like Pyxis and even larger vendors like IBM are pushing a strategy of […]

So I’ve seen a significant uptick in Adobe tools being used in portal and collaboration projects as well as Adobe being considered as a platform.  That’s no surprise given what they have acquired and what they’ve been investing in R&D. Whether it be Day Software for web content management, Omniture for web analytics, or continuing […]