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Bertrand de Coatpont and Scott Date of Adobe about online communities.  This is communities within Experience Manager. Specifically, it’s version 6.1 which has completely redone Communities.

hand_writing_strategy_shutterstock_wordpressThere’s a thought that a community project is an overwhelming effort from a time and engineering perspective.   With that in mind, Adobe has made a lot of simplifications.

Who uses the site:

Builders

  • Community administrators
  • Content and brand managers

Members

  • Community Manager – not a company employee but is a trusted individual
  • Community members – those who have joined the site and participate in the communities. (likes, voting, article creation, commenting
  • Community User – a simple viewer of the content

Let’s Build a Community Site

Pain Point: I need something now and I need it to be simple. A business user should be able to do this.

They showed a live demo of the new Communities. It will be released on May 7th.

  • Rebecca is a community administrator
    • She already has a couple communities up and running but needs a new one
  • The new version has the revised UI which matches the themes from Marketing Cloud
  • In administration page of the new UI
    • Each community has a set of building blocks called community functions
      • Activity Stream
      • Forum
      • Group
      • Page
      • Assignments
      • File Library
      • each is a normal AEM component but already wired together for community context
      • Blogs and calendars are coming soon
    • AEM provides a number of reference site templates you can use or choose to make your own
      • These templates have a structure tab that shows what functions are used in that template
      • You can add additional functions to any communities via a drag and drop interface
    • The concept of group is a place where community members can have sub-communities
      • Still uses the same building blocks
    • There is a new wizard to create a community site
      • Press a create site button
      • Fill in key information like Title, description, community name, and default template
      • Choose which design you want. This is the theme, color, etc.
        • based on twitter bootstrap so that’s where the default themes are derived
        • It’s fully responsive
        • Can add your own branding
        • Can configure basic things like a header image
      • Define options like
        • allow self registration
        • allow anonymous access
        • allow private messaging
        • allow social logins like Facebook or Twitter
        • other settings include
          • Tags for the community
          • Moderation
            • Is it moderated
            • flagging threshold
            • definition of community moderators (admins or members)
          • Group Management
            • Can create sub-groups, admins for those groups, etc.
          • Translation
            • Define default language
            • Check a box to allow machine translation into multiple languages
        • hit the finish button and you get a new site
  • Created the site but then went to another existing community that had more content
  • Reporting: Not in this release. It’s coming shortly after

Second pain point: I don’t want a rigid community. Make it easy to administer

Back to the demo but from a content manager standpoint

  • Login gives a number of options like sites, moderation of site, users, etc.
  • As a content manager, the manager has flexibility to put features on different pages and parts of pages.
  • Uses the same layout tools from AEM Web Content Management
    • Add an image
    • add a community function
    • Preview in responsive scenarios
    • resizing of images
    • etc.
  • Can also do targeting and personalization within the community

Now switch to the community manager (non-employees who help to manage the site)

This is a manage groups and moderate content scenario

  • From the web site (community is a sub-site)
    • Community manager can login and see the community manager options
  • The UI lets you do moderation for each piece of content in context (e.g. no admin screen, just embedded in the normal page)
    • Reply, Flag, Delete, Edit, Deny
    • Flag puts it in a workflow
  • Does have access to the administration link
    • This includes bulk administration option
    • Find all flagged content
    • approve any content
    • deny or delete the content
    • Search can be for status of content (pending , approved, denied, closed)
  • As a group manager, the user accesses and manages the group(s)
    • Can add a new group to the community site
    • Invite users
      • Use a type ahead to find users
    • Make the group public or private
    • Choose a group template
    • add an image
    • Post has a rich text editor embedded
      • can also attach images or files

Pain Point: Has to have a rich community experience. More than just a forum.

  • Members can see private messages in their inbox (assuming it’s allowed)
  • The activity stream lets you see what’s happening in all the community functions.
    • Has a following concept within the community
      • follow users and pages
    • Activity stream only shows activities for people / content you follow. Content includes threads
  • Can update your personal profile

Fifth Persona: Community Users

Pain Point: find it online and make it available via multiple devices

  • By default, this user is not logged in.
  • The pages use a nice structure to allow it to be easily indexed
    • Google can thus find the public content
  • has an internal search as well

 

So as you can see, each user type has a robust set of functionality available to them.

 

License:

This is a license product separate from AEM.


Adobe Summit: Boost Engagement with Online Communities was first posted on March 12, 2015 at 3:13 pm.
©2016 "Adobe". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at gserafini@gmail.com
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